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Superfruit has become the "It" ingredient in foods and beverages, popularized by health and wellness magazines, the general media, and product packaging. With NutraIngredients.com's forecast of the superfruit category becoming a $10 billion global industry by 2011, manufacturers are scrambling to get a slice of this booming market by importing exotic superfruits from Asia and the Amazon, such as acai and pomegranate.
As the market continues to grow, manufacturers need to consider adding superfruit ingredients to complement their food and beverage products in order to maintain a competitive edge. Capros® is one of the most potent antioxidant ingredients available today. With an ORAC value surpassing that of acai, pomegranate, cranberry, and other popular fruits, Capros® can help marketers differentiate their brands in today's nutrition and functional beverage markets.
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